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Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

Thu, 06 Aug 2026 17:41:56 +0000 · By TechBrief Staff

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Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

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